Start a business - they said.

It’ll be fun - they said



Take the learning curve out of growing your

business online




Ideas and to-dos are whirling in your head.

You know there are people that need your help.

You are sure what you want to offer, but second thought, you’re really not 100% sure. Every week you're micro-pivoting with yet another new plan and DIYing it.

You’re overwhelmed pretty much daily thinking “Where do I start? What do I do NEXT so I can bring in clients and cash flow? How do I create something that’s different from my competition?

And are you really crystal clear on exactly who you want to serve and how you want to show up online? (the answer may not be what you think). You have your ideal client in mind but keep questioning yourself - "How do I find them and better yet, how do they find me?”

This isn’t a “you” problem by the way. This is quite normal and across the board, and there’s really one simple reason why:

We know that what we have to offer can make a difference....and there are so many options out there of how we can best serve our niche. It makes you wonder what’s best for you. Regardless of which you choose in the future, you need to first have your business foundation in place so that your ideal clients can see that you are THE person to help them meet their goals.

We KICK OFF in January 2022!

There are plenty of steps that you can take that will keep you hustling. How many of these sound familiar?

  • You attend some Zoom networking events that don't produce leads let alone qualified prospects
  • You make some cold calls and get crickets
  • You share some content on Facebook to build your brand that falls flat
  • You launch a website that gets little engagement
  • You send a few requests to people on LinkedIn to sell yourself without actually selling yourself
  • You buy a CRM to streamline your efforts and it collects dust
  • You create a video and attempt to promote it because video marketing is 'the thing' these days

That's the short list.

These don’t create the know, like and trust factor that business relationships are built on. They don’t create the cohesive and consistent plan to attract your ideal prospects and future clients. They don’t do much more than cost you time and lost opportunities.

In order to bring your business dreams to life, you don’t need to keep throwing things at the wall wondering “WHAT SHOULD I DO NEXT?” You don’t need another webinar or worse yet, staying stuck in the procrastination loop...You start + stop, start + stop, start + stop… you just can’t seem to stay consistent. It's time to stop consuming and worse yet, comparing. No more squirrel brain. NOW is the time to implement!

Can you imagine the sense of relief you will feel when you actually start moving in a direction that feels right and you have a clear road map to follow?

you need guidance and a solid strategy

Inside the Immediate Influence Incubator, we take you through a five-part framework so that at the end of it, you’re clear on exactly what your brand is, who you best serve, your offers, and the funnel you need to close the gap to getting more clients online.

Imagine having an accountability partner and peers in a private group that will all be able to give feedback each step along the way? Together we will make sure that your brand stands out from others. You’ll be given templates, resources, and scripts so you can focus on implementing your next step in the incubator.

You don’t need more need accountability!

the back story

I've been in sales for 20+ years – and not all of them have been rosy. I’ve attended countless meetings and network events but still feel like I wasted hours of time. I made a lot of mistakes using social media platforms in an effort to elevate my personal brand.

I spent lots of time trying to decipher what tech platforms I needed to support my business operations with little to no ROI.

Then I started to understand how relationship-based selling strategies can engage prospects and clients in ways traditional approaches never could.

I started sharing the proprietary business development strategies and tactics I had learned with my private coaching clients. Their connections increased. Their client lists grew. Their business growth accelerated.

Out of those client experiences and successes, I created the Immediate Influence framework.

So How Does It Work?

We call it the Immediate Influence Incubator because it’s designed to give you access to the brand foundation resources you need, all under one roof.

Step One: The Plan - Goal achievement starts with the creation of an actionable plan that we will partner to execute over six weeks. The plan breaks down to weekly goals to keep everyone on track so no one gets left behind. You'll also receive an offer calculator with metrics so you know the exact numbers you need to meet your revenue goals.

Step Two: Brand Clarity - Your brand is the reason people choose you over competitors. It's that simple. Step starts with a brand audit and 'story brand' makeover to ensure your ideal clients resonate with you right away.

Step Three: Client Clarity - Get complete clarity on who you serve and how. We will help you get clear on exactly who your ideal client is and their gap so you can create a foundational offer and outline (or tweak) your signature offer.

Step Four: Content Creation- Content creation is a must so step four helps you to map out a simple but powerful multi-channel content strategy that positions you as a trusted advisor. You'll also gain the confidence and clear steps to show up and shine when you go live.

Step Five: Funnels - Build a simple step-by-step funnel that attracts and nurtures your ideal avatar. The result is building a relationship with your target audience long before they become clients. Messaging templates are included that you can customize to your authentic voice.


Simple Tech - You’ll learn what you need to get started with tech, the simplest way possible. And you'll also get guidance on the right platforms for your industry and budget.

Mindset - You’ll learn how to tackle imposter AND shiny object syndromes once and for all so your head is clear, time is set aside for creating and implementing!

Accountability - There will be a weekly group coaching call where you will get feedback from me and your peers along with Q&A to help you stay on track.


The Connectors Academy

The Connectors Academy is my signature program for developing and perfecting a long-term business development strategy and action plan. This program includes an intensive online curriculum, weekly live training sessions with Q&A, mastermind calls, and an exclusive community of supportive business professionals.

In this step-by-step program you will learn the strategy, tactics, processes and accountability you need in order to increase your influence, strengthen your business network, broaden your reach and grow your business through the power of relationship-based selling.

In addition, you'll get the skills and tools to manager what matters most when building anything new: your brain. What you believe about social selling and how it works (or doesn't) will be the invisible thing that stops you from achieving your business goals. We identify these hidden beliefs and uncover your subconscious biases so that you get the results quickly - without getting derailed by your own brain.

The Immediate Influence Incubator is perfect for

Online focused coaches, entrepreneurs, and service providers who...

+ Want to launch a business without all the costly mistakes

+ Have an established business and are stuck in the weeds not getting traction

+ Do not have a foundational or signature offer ($1-$3k)

+ Have piecemealed a marketing plan and/or sales strategy

+ Tried to do all of the things but never seem to see any of the results

As an Incubator member, you will also get the following bonuses:

◾️CEO Schedule Trello Board

◾️Canva Lead magnet and social media templates

The Incubator kicks off in January! Join the waitlist and be on the lookout for strategic nuggets you can apply to your business right now to end the year strong!

Watch your business soar!

“From the first moment I met Joyce, I knew there was something electric about her. Joyce has an amazing talent to show you how to position yourself as an authority and approach business development in a new light. She will also show you little tweaks you can make to your mindset which will enable your business to blast off to the next level. I highly encourage you to work with Joyce and watch your business soar!"


Movement Mortgage

Too many coaches and entrepreneurs get caught in this familiar trap...

They focus on posting their content, following all the gurus, and buying course after course but they implement very little and give up to early. Sure, building on online business takes betting on yourself, hard work and focus… but you know that if you set your mind to it, you can make it happen. Am I right?

2022 is just around the corner. Let's do this!

As with any program, Layman Collective LLC is unable to make promises or guarantees with respect to any outcome from participation in the Immediate Influence program and therefore we cannot and do not guarantee success or any specific level of income or results associated with the services provided. You understand that ultimately you are responsible for your own success in business and that this program is designed to enhance, supplement, and support your business in your efforts to grow.