Start a business - they said.

It’ll be fun - they said



Take the learning curve out of growing your

business online




Ideas and to-dos are whirling in your head.

You know there are people that need your help.

You are sure what you want to offer, but second thought, you’re really not 100% sure. Every week you're micro-pivoting with yet another new plan and DIYing it.

You’re overwhelmed pretty much daily thinking “Where do I start? What do I do NEXT so I can bring in clients and cash flow? How do I create something that’s different from my competition?

And are you really crystal clear on exactly who you want to serve and how you want to show up online? (the answer may not be what you think). You have your ideal client in mind but keep questioning yourself - "How do I find them and better yet, how do they find me?”

This isn’t a “you” problem by the way. This is quite normal and across the board, and there’s really one simple reason why:

We know that what we have to offer can make a difference....and there are so many options out there of how we can best serve our niche. It makes you wonder what’s best for you. Regardless of your choice in the future, you need first to have the foundations that every business needs in place so that your ideal clients can see that YOU are the expert to help them transform from where they are to where they want to be.

There are plenty of steps that you can take that will keep you hustling. How many of these sound familiar?

  • You attend some Zoom networking events that don't produce leads let alone qualified prospects
  • You make some cold calls and get crickets
  • You share some content on Facebook to build your brand that falls flat
  • You launch a website that gets little engagement
  • You send a few requests to people on LinkedIn to sell yourself without actually selling yourself
  • You buy a CRM to streamline your efforts and it collects dust
  • You create a video and attempt to promote it because video marketing is 'the thing' these days

That's the short list.

These don’t create the know, like and trust factor that business relationships are built on. They don’t create the cohesive and consistent plan to attract your ideal prospects and future clients. They don’t do much more than cost you time and lost opportunities.

In order to bring your business dreams to life, you don’t need to keep throwing things at the wall wondering “WHAT SHOULD I DO NEXT?” You don’t need another webinar, digital download, or worse yet, staying stuck in the procrastination loop...You start + stop, start + stop, start + stop… you just can’t seem to stay consistent. It's time to stop consuming and worse yet, comparing. No more squirrel brain. NOW is the time to implement!

Can you imagine the sense of relief you will feel when you actually start moving in a direction that feels right and you have a clear framework to follow?

you need guidance and a solid strategy

Have you felt a shift lately? It feels like the online landscape for coaches is completely changing.

Gone are the days where...

>>>We could just post a few inspirational quotes and get followers.

>>>The perfectly curated feed attracted people by the thousands.

>>> A reshare to a story would actually work to grow your account.


What worked 3 years ago isn't working now. And what's working now won't work a year from now. But....before you go there you need to make sure your brand foundation is in place so you can pivot as needed with the rest.

~Joyce Layman, CEO & Founder Layman Collective

the back story

I've been in sales for 20+ years – and not all of them have been rosy. I’ve attended countless meetings and network events but still feel like I wasted hours of time. I made a lot of mistakes using social media platforms in an effort to elevate my personal brand.

I spent lots of time trying to decipher what tech platforms I needed to support my business operations with little to no ROI.

Then I started to understand how relationship-based selling strategies can engage prospects and clients in ways traditional approaches never could.

I started sharing the proprietary business development strategies and tactics I had learned with my private coaching clients. Their connections increased. Their client lists grew. Their business growth accelerated.

Out of those client experiences and successes, I created the Immediate Influence framework.

Small actions get big results!

“Just the interview process in the Brand Foundations module was worth the cost of the program."

Brenda Berg Dyck

Embody Wellness

So How Does It Work?

The Incubator Foundations program is a power-packed workshop series and digital asset bundle that will help you get clear on your brand, revenue, marketing and systems strategies so you can close the gap to getting more clients online.

As you work through each of the strategies below, you'll see clarity is a big focus because your business runs on purpose and passion when you have clarity. It’s about knowing:

>What you offer

>The transformation your offer provides your clients

>The direction you want to go in

>And being able to articulate it clearly and succinctly online


Your brand is the reason people choose you over competitors. It's that simple. Defining the foundations of your brand revolves around clarity in who your ideal clients are, and your unique message to create an online presence that shines.


Your revenue strategy is built offers which will bring you income. The piece of the framework will help you get clear on your most profitable niche and their gap so you can create (or tweak) your offers with our reverse engineering process.

You'll also work through a revenue plan to know the exact numbers you need to meet your yearly revenue goals.


Being visible is a must in today's online world. In this piece of the framework you'll customize a plan to increase your visibility, build your authority and generate leads through a multi-channel marketing strategy.


Creating systems for your business may feel overwhelming but they are an important part of leveraging your time and growing your business. In this module you'll put simple systems in place to make sure your most important tasks don't fall through the cracks.


Along with occasional updates to make sure the content stays fresh, you'll get access to additional tips, tactics and resources you can immediately apply to your business.


Want to accomplish your goals with ease? Before putting your vision on paper to develop a plan of action, we dive into how the mind works at the subconscious level so you know how to use your reticular activating system (RAS) to help you spot information, resources and connections you need. You'll also learn how to reverse engineer your 90-day plan into simple micro goals (based on your timeline). The benefit - you will be clear about precisely what you need to do to get to where you want to go....and know how to bust through any comfort zones along the way!

What All Does the Incubator Foundations Include?




>> Drive Goal Planning System ($535 VALUE)

You will also get the following in the RESOURCES Library: ($595 VALUE)

◾️Revenue Plan Calculator

◾️Social Media Bio Template

◾️Monthly Content Planning System

◾️Canva Lead Magnet Templates

◾️Email Messaging Templates

◾️DM Messaging Templates

◾️Simple Systems Checklist


The Connectors Academy

The Connectors Academy is my signature program for developing and perfecting a long-term business development strategy and action plan. This program includes an intensive online curriculum, weekly live training sessions with Q&A, mastermind calls, and an exclusive community of supportive business professionals.

In this step-by-step program you will learn the strategy, tactics, processes and accountability you need in order to increase your influence, strengthen your business network, broaden your reach and grow your business through the power of relationship-based selling.

In addition, you'll get the skills and tools to manager what matters most when building anything new: your brain. What you believe about social selling and how it works (or doesn't) will be the invisible thing that stops you from achieving your business goals. We identify these hidden beliefs and uncover your subconscious biases so that you get the results quickly - without getting derailed by your own brain.


There is a limited-time BONUS that I'm offering for those who join the Immediate Influence Incubator by Friday, March 25th at 9pm CST!

Everyone who jumps into the Incubator by the 25th will also get a 1:1 strategy call! Strategy calls are $350 so take advantage of it while you can.

The Incubator Foundations program is an amazing experience!

"It is a step-by-step process to learn how to build an online presence that gets your business noticed. Joyce's knowledge and dedication have taken me from knowing nothing about creating my unique brand, tiered offers, simple systems and feeling completely overwhelmed - to having a solid strategy and confidence to navigate the scary thing called online marketing to get more clients."

Sharon Friedman

Life Balancing Therapies

The Incubator Foundations Program is perfect for

Online focused coaches, consultants, and service providers who...

+ Want to launch a business without all the costly mistakes

+ Have an established business and are stuck in the weeds not getting traction

+ Do not have a foundational or signature offer ($1-$3k)

+ Have piecemealed a marketing plan and/or sales strategy

+ Tried to do all of the things but never seem to see any of the results

It's time to make this year your best year yet!

Incubator Options

We recognize that Incubator participants will be at various stages in their business. Some will want or need additional implementation support so you have two options to choose from. One being six weeks and done. The second gives you the opportunity to complete the initial program and then stay in the Incubator on a month-to-month basis (you choose how long).

Too many coaches and consultants get caught in this familiar trap...

They focus on posting their content, following all the gurus, and buying course after course but they implement very little and give up too early. Sure, building an online business takes betting on yourself, hard work, and focus… but you know that if you set your mind to it, you can make it happen. Am I right?

If you know...

--> You need to ask questions.

--> You need feedback.

--> You need someone to tell you what to do the right way.

The Incubator Foundations is for you!